El psicólogo Michal Kosinski desarrolló un método para analizar a la gente en minucioso detalle basado en su actividad en Facebook. Una herramienta similar pudo haber ayudado a impulsar a Donald Trump a la victoria. La compañía detrás de la campaña en línea de Trump -la misma empresa que había trabajado para "Leave.EU" en las primeras etapas de su campaña "Brexit "- fue una compañía de Big Data: Cambridge Analytica.
"The strength of their modeling was illustrated by how well it could predict a subject’s answers. Kosinski continued to work on the models incessantly: before long, he was able to evaluate a person better than the average work colleague, merely on the basis of ten Facebook “likes.” Seventy “likes” were enough to outdo what a person’s friends knew, 150 what their parents knew, and 300 “likes” what their partner knew. More “likes” could even surpass what a person thought they knew about themselves. On the day that Kosinski published these findings, he received two phone calls. The threat of a lawsuit and a job offer. Both from Facebook. "
#3 No comprendo los votos negativos, pero a veces la realidad duele. Como dice el primer comentario del vídeo de youtube: In the end stands: Big Data + Psychographics = targeted manipulation of each individual human being in all areas of life, without which he notices this. Holy shit, this is incredibly sick!
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"The strength of their modeling was illustrated by how well it could predict a subject’s answers. Kosinski continued to work on the models incessantly: before long, he was able to evaluate a person better than the average work colleague, merely on the basis of ten Facebook “likes.” Seventy “likes” were enough to outdo what a person’s friends knew, 150 what their parents knew, and 300 “likes” what their partner knew. More “likes” could even surpass what a person thought they knew about themselves. On the day that Kosinski published these findings, he received two phone calls. The threat of a lawsuit and a job offer. Both from Facebook. "
#1 Muy interesante, buen aporte!
El día que nos hagan eso en MNM acabamos todos con un Hellfire por sombrero, cortesía de la CIA.
#2 Una charla del CEO de Cambridge Analytica sobre "Big Data and Psychographics "
#3 No comprendo los votos negativos, pero a veces la realidad duele. Como dice el primer comentario del vídeo de youtube:
In the end stands: Big Data + Psychographics = targeted manipulation of each individual human being in all areas of life, without which he notices this. Holy shit, this is incredibly sick!