El psicólogo Michal Kosinski desarrolló un método para analizar a la gente en minucioso detalle basado en su actividad en Facebook. Una herramienta similar pudo haber ayudado a impulsar a Donald Trump a la victoria. La compañía detrás de la campaña en línea de Trump -la misma empresa que había trabajado para "Leave.EU" en las primeras etapas de su campaña "Brexit "- fue una compañía de Big Data: Cambridge Analytica.
#3 No comprendo los votos negativos, pero a veces la realidad duele. Como dice el primer comentario del vídeo de youtube: In the end stands: Big Data + Psychographics = targeted manipulation of each individual human being in all areas of life, without which he notices this. Holy shit, this is incredibly sick!
"The strength of their modeling was illustrated by how well it could predict a subject’s answers. Kosinski continued to work on the models incessantly: before long, he was able to evaluate a person better than the average work colleague, merely on the basis of ten Facebook “likes.” Seventy “likes” were enough to outdo what a person’s friends knew, 150 what their parents knew, and 300 “likes” what their partner knew. More “likes” could even surpass what a person thought they knew about themselves. On the day that Kosinski published these findings, he received two phone calls. The threat of a lawsuit and a job offer. Both from Facebook. "
Comentarios
#3 No comprendo los votos negativos, pero a veces la realidad duele. Como dice el primer comentario del vídeo de youtube:
In the end stands: Big Data + Psychographics = targeted manipulation of each individual human being in all areas of life, without which he notices this. Holy shit, this is incredibly sick!
"The strength of their modeling was illustrated by how well it could predict a subject’s answers. Kosinski continued to work on the models incessantly: before long, he was able to evaluate a person better than the average work colleague, merely on the basis of ten Facebook “likes.” Seventy “likes” were enough to outdo what a person’s friends knew, 150 what their parents knew, and 300 “likes” what their partner knew. More “likes” could even surpass what a person thought they knew about themselves. On the day that Kosinski published these findings, he received two phone calls. The threat of a lawsuit and a job offer. Both from Facebook. "
#1 Muy interesante, buen aporte!
El día que nos hagan eso en MNM acabamos todos con un Hellfire por sombrero, cortesía de la CIA.
#2 Una charla del CEO de Cambridge Analytica sobre "Big Data and Psychographics "