Menéame: comentarios [1068147] http://www.meneame.net www.meneame.nethttp://www.meneame.nethttp://cdn.mnmstatic.net/img/mnm/eli-rss.png Sitio colaborativo de publicación y comunicación entre blogs Mon, 11 Oct 2010 21:00:47 +0000 http://blog.meneame.net/ es 7135945 1068147 4 --131476-- 0 8 https://www.meneame.net/story/como-construir-enfermedad-vender-cura-eng #4 Cómo construir una enfermedad... y vender la cura [ENG] https://www.meneame.net/story/como-construir-enfermedad-vender-cura-eng/c04#c-4 Mon, 11 Oct 2010 21:00:47 +0000 --131476-- https://www.meneame.net/story/como-construir-enfermedad-vender-cura-eng/c04#c-4 [Usuario deshabilitado]

» autor: --131476--

]]> 7135767 1068147 3 aquies 0 6 https://www.meneame.net/story/como-construir-enfermedad-vender-cura-eng #3 Cómo construir una enfermedad... y vender la cura [ENG] https://www.meneame.net/story/como-construir-enfermedad-vender-cura-eng/c03#c-3 Mon, 11 Oct 2010 20:14:27 +0000 aquies https://www.meneame.net/story/como-construir-enfermedad-vender-cura-eng/c03#c-3 que le pongan AH1N2

» autor: aquies

]]> 7134982 1068147 2 --121246-- 0 6 https://www.meneame.net/story/como-construir-enfermedad-vender-cura-eng #2 Cómo construir una enfermedad... y vender la cura [ENG] https://www.meneame.net/story/como-construir-enfermedad-vender-cura-eng/c02#c-2 Mon, 11 Oct 2010 17:22:30 +0000 --121246-- https://www.meneame.net/story/como-construir-enfermedad-vender-cura-eng/c02#c-2 [Usuario deshabilitado]

» autor: --121246--

]]> 7134714 1068147 1 errepece 0 14 https://www.meneame.net/story/como-construir-enfermedad-vender-cura-eng #1 Cómo construir una enfermedad... y vender la cura [ENG] https://www.meneame.net/story/como-construir-enfermedad-vender-cura-eng/c01#c-1 Mon, 11 Oct 2010 16:31:54 +0000 errepece https://www.meneame.net/story/como-construir-enfermedad-vender-cura-eng/c01#c-1 Lo más jugoso (a mi juicio):

The buzzword is "disease branding." To brand a disease is to shape its public perception in order to make it more palatable to potential patients. Panic disorder, reflux disease, erectile dysfunction, restless legs syndrome, bipolar disorder, overactive bladder, ADHD, premenstrual dysphoric disorder, even clinical depression: All these conditions were once regarded as rare until a marketing campaign transformed the brand.

Once a branded disease has achieved a degree of cultural legitimacy, there is no need to convince anyone that a drug to treat it is necessary. It will come to him as his own idea.

El artículo da varios ejemplos de cómo reconvertir una enfermedad para desestigmatizarla (léase: darle un aire de normalidad y de legitimidad social), o para hacerla visible (léase: para convencer a más y más gente de que la padece), y desde luego para ganar (mucho) dinero vendiendo una cura.

» autor: errepece

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